Many folks local to the Lehigh Valley have very likely seen the ZZO radio station van and other IDWraps.com car wraps in Allentown running around the area for many years. I’m thinking that this has been on the road for over 10 years with its original air brush job. While this was really cool looking years ago; airbrush jobs are EXPENSIVE. We’ve witnessed custom paint jobs like this exceed the $20k mark. No only is there a high expense to unique paint jobs, but most are not easily removed. The usual solution when the vehicle is ready for turnover, is a new paint job. This may get costly in itself.
The advent of vinyl wrap advertising has truly created a excellent alternative to custom paint.
On a commercial context, wraps have all but replaced custom paint jobs. There are many factors driving this revolution:
- Wraps cost less. A quality paint job on a vehicle may cost 2x or more than a full coverage vehicle wrap. Gone are the days of the unaffordable car wraps in Allentown. Like anything, as time goes on, technology costs do go down over time. The wrap industry has made leaps and bounds when it comes to efficiency of equipment and skill sets. Our printers print faster and better and the installation labor force is sharing techniques learned from around the globe. Ultimately, these factors have driven pricing of vehicle wraps down to 1/4 the cost they were 15 years ago, when it all started. Back then, it was only the biggest national advertisers, like Coca Cola that were doing wraps. Today, the IDWraps.com team is wrapping for the big guys, but also for many single operator micro businesses. Yes the single employee plumber with one van is wrapping their van. The van wrap is often the fuel needed to grow these small businesses. If you compare the value of a van wrap to billboard advertising- this singular van owner could be getting $1000+ of advertising value out of that one wrap every month. In our town, billboards start at over $1200 per month. Yeowch!
- Wraps are removable. According to the Patriot Act: commercial vehicle owners are compelled, by law, to remove all identifying graphics from their vehicles upon sale or trade in. Not only is the law a good reason to remove your graphics, but you also don’t want some criminal or crazy person running driving around with your branding on many car wraps in Allentown. Imagine someone tailgating and causing much road rage with your name all over the vehicle. Yeah, bad idea- right? These are surely the wrong people to be your brand ambassadors! Also, if we examine traditional vehicle lettering, we must consider the “ghosting” effect left behind when decals like this are removed. Everyone has seen a retired Uhaul truck that still has a shadow of the old branding that some loony may be driving around. The bit benefit to wraps, is that there is NO ghosting of letters left behind when removed.
- Wraps have unlimited design options. With a palette of 16 million colors and many finish options, wraps can’t be beat when it comes to conveying your brand messaging. With modern wide format printing, we have the ability to infuse big photographs and unlimited multi color effects into the designs. Today’s Adobe Illustrator and Photoshop design software programs have come a long way when it comes to high end design. It is these high end tools that enable us to reach to the stars with eye popping designs.
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