Here is a recently completed Mini Cooper Wrap we completed for the folks at Trans Fleet Concrete. This formerly white sports car received a full premium 3M vinyl wrap advertisement. The image building factor on this one is huge, as it is a bit unusual for a concrete supplier to leverage high impact advertising methods such as a Mini Cooper wrap. This is a great advantage, especially in a marketplace where your competitors are not benefiting from vehicle wraps. Many businesses drive blank vehicles or utilize traditional vehicle lettering. Over the last 10 years, both have become the badge of anonymity. In today’s multimedia age, it is imperative to stand out from the crowd. Folks are exposed to thousands of marketing messages every day. The Mini Cooper wrap or any other vehicle provides the opportunity for exposure on a fairly new medium. Most prospects are able to recall the last few wraps they’ve seen. Yes, there is the key ingredient: MEMORABLE. It’s fine to advertise and gather tons of impressions. It only counts if the messaging and medium are truly memorable. “Hey did you see that yellow Mini Cooper?” is one statement we would expect to hear in conversations about the vehicle wrap below. The other added benefit is the image boost this provides to a business. Many business coaches speak of trust being a key component to convert leads. If you’re regularly talked about and seen in traffic, there surely is an enhance familiarity with your brand. This undoubtedly leads to more leads, and more sales closed. There is nothing like a handshake in advance when your staff is on the road. With a vehicle wrap, you’d be surprised how many prospects are already familiar with your brand simply because they’ve “seen you around.”
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