The folks at Lancaster Archery Supply reached out to us for the partial wrap seen below. This specific Lancaster wrap was applied to a Chevrolet Silverado dually. This truck is used for pulling retail concession trailers to events. Some are over 40 ft long, and have full wraps which advertise their equipment and supplies that are available for sale from within. The wraps sure do offer quite a bit of eye candy when arriving to events, especially when the competition is utilizing traditional or minimal graphic applications on their vehicles and trailers. At just once glance, the optics establish Lancaster Archery as the true industry leader. This type of image building aspect has surely increased the popularity of vehicle wraps. No other medium offers the portability for large effective images which deliver thousands of daily impressions. Lancaster Archery has embraced this highly effective advertising throughout their fleet of concession trailers. They have become the obvious stand out at any event they attend. The eye popping graphics serve as a sales magnet when vending at various archery gatherings.
Let’s compare the economy of vinyl vehicle graphic wraps to another advertising channel such as post cards. If this truck and trailer is prominently located at an event with 30K attendance, and only 1/3 get a good look at the branding, then we could argue the equivalence of a 10k post card mailing. At an average of 50 cents per card, the equivalent postcard mailing would cost $5000 for a one shot deal. That is nearly double the cost of the Lancaster wrap pictured below. Not to mention- this wrap will last 5 to 7 years! The wrap may very well pay for itself within 1 appearance at a high traffic event. For these folks, that payoff may happen the first few hours into the event.
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