Some of our favorite projects here at IDWraps are fleet and franchise vehicle wraps. Nothing is more satisfying than seeing a fleet of blank vans, trucks, or cars turn into beautiful rolling billboards. Whether it’s simple lettering or full wraps, adding branding to your fleet will truly make your company stand out from the competition.
The options for branding your fleet are truly endless (we even did a blog post about fleet design, you can read it here). We discussed three different design methods you can use, but we really just scraped the surface of fleet design. Fleet branding isn’t just a good business practice, it is a necessary step in your marketing process. Whether you run a local business with a few work vans, or operate a national franchise, eye-catching wrap designs are a key element to boost brand recognition.
Franchise Vehicle Wraps
Our last blog post looked at fleet design from the perspective of local businesses, so this time we’re digging into vehicle wraps for franchises. We produce wraps for multiple nationwide franchises, so we know a thing or two about what works for franchise vehicle wraps. Some franchises opt for one consistent design across the board, like Brother’s Gutters. Others like to give their franchisees some options to make their wrap their own. No matter which you opt for, IDWraps has the experience to help brand your fleet beautifully.
The best way to make your franchise wraps instantly recognizable if you have multiple designs is to put an emphasis on your logo. For a company with locations all across the country, it is imperative to have a distinct logo as the centerpiece of your franchise wrap designs. One of the franchises we work with, Visiting Angels, has a text-based logo that is always strongly incorporated into their wrap designs. With locations all across North America, the UK, and Korea, their memorable logo is a key to their long-term success.
Wrap Like The Angels
If you’re a growing franchise, you may find that quick growth exciting, yet difficult to manage. I’m sure the last thing on your mind is vehicle wrap design. We get that, and we’re here to help! Our full service design team will work with your franchise’s marketing team to create a wrap design catalog that is tailored to your business. Whether you want to include one wrap design with different coverage levels, or give your franchisees a few options, our designers can work up a catalog that meets your needs.
Visiting Angels currently have 7 different options in their wrap catalog, and nearly every design comes in different coverage levels to meet any budget. They offer a wide range of options for their diverse base of franchisees, but most franchises would benefit from offering 2-4 wrap designs with different coverage options. Sometimes having too many options can overwhelm your franchisees, which leads to blank vehicles. If you are a franchisor that recognizes the value of using your fleet as rolling billboards, you’ll understand that customizing a vehicle should be a fun and stress-free experience, not a headache. Make it easy by streamlining your wrap options into a menu for your franchisees! IDWraps is here to help every step of the way.
If you are a franchisor looking to enhance your vehicle branding, contact us today for more information on how IDWraps can help you drive your sales. We are connected to a network of highly certified installers, so even the most remote franchise locations can have a high quality and professionally installed vehicle advertising wrap.
