One of our favorite wrap projects from 2022 came back around with a new addition to their fleet! We wrapped up TriAxle’s F350 last summer, and owner Matt reached out for our help with a slick new trailer wrap. Matt created the TriAxle app to address inefficiencies in the contracting industry. When I first spoke to Matt, he referred to the app as “LinkedIn for the construction industry”. As a long-time business owner focusing on various aspects of construction services, Matt knew exactly what tools industry professionals were lacking, and set out to create a platform to make up for those shortcomings.
When Matt came to us for his F350 wrap last spring, he knew he wanted to keep the wrap simple and have the brand itself take center stage. Our lead designer Rob delivered with a striking, angular layout that frames out his logo and “Geared for You” tagline and imagery. Sometimes, less really is more, and TriAxle’s truck is a prime example.
This summer, our designer Alex took the reins on the design for TriAxle’s trailer wrap. She seamlessly translated the simplicity of his truck design into a more informative wrap, without ever becoming too busy. If the truck wrap were the “show”, then the trailer is the “tell”. Large renderings of the app interfaces, coupled with a diagram that highlights the value of networking in the construction industry. On the opposite side of the wrap, Matt wanted to shout out The TriAxle Podcast, which is recorded right in the trailer! Matt and his crew will be taking this show on the road, as they are gearing up for a promotional road trip to generate buzz for their revolutionary app.