Here is a plumber graphics wrap that out 3M certified team completed for the folks at Drain Surgeons. This was a ground up brand development for this client, which included logo and Icon creation. The illustration was drawn from scratch and resembles the client’s stature. The logo creation process can often be a lengthy process. At IDWraps, we shorten up this cycle and make this process much less painful and time consuming. Our proprietary creative brief is designed to get us to the core of a value proposition, meaning “what exactly resonates with your customers and prospects.” In short, what is your secret sauce? Why should a prospect choose you over your competition? If you’re not able to answer this question, you may have a tough time being competitive in the marketplace. Getting to the root of your value proposition sometimes comes best when polling your clients. After all, who better to get this feedback from than the very folks that prefer your services. Why is it they do business with you? What are your competitive strengths? If you were to rely exclusively on your staff for this type of feedback, you are certain to get a perspective that may be quite disconnected to the reality of the market. As business owners, we are always experts at selling to ourselves. This is why many large corporations and companies rely on focus groups for every little marketing effort placed forward. Small to medium sized businesses need not to go to this sometimes pricey effort. A simple email blast to a key client list may do wonders to sharpening a campaign message. Many clients may appreciate being sourced as an expert opinion. You could also take a few of these folks out to lunch for a little back and forth. We’ve encouraged many of our clients to seek these types of opinions for their plumber graphics wrap projects. So, what is your unique value proposition?
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